{"title":"STELF x Sunshines","description":null,"products":[{"product_id":"mens-str1ke-jersey-sunshines-x-stelf-everesting","title":"Men's STR1KE Jersey \/ SUNSHINES x STëLF EVERESTING","description":"\u003cp\u003eOn 10 October, we're teaming up with the legends at \u003cstrong\u003eSunshines Cycling Club\u003c\/strong\u003e to take on the \u003cstrong\u003eEveresting Challenge\u003c\/strong\u003e — completing more than 20 laps of Mt Keira in a single attempt until we reach \u003cstrong\u003e8,848 metres of climbing\u003c\/strong\u003e, equal to the height of Mt Everest.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBecause apparently riding up Mt Keira once just isn't stupid enough.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eTo celebrate this magnificent act of cycling stupidity, STëLF and Sunshines have created a \u003cstrong\u003elimited-edition collaborative jersey\u003c\/strong\u003e for the challenge. 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Clean, sharp and perfectly suited to anyone volunteering to ride up the same mountain more than 20 times.\u003c\/p\u003e\n\u003cp\u003eWhether you're attempting the full Everesting Challenge, joining the crew for a few laps or supporting the stupidity from the sidelines, this jersey commemorates one very long day on Mt Keira.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFollow the challenge or join the stupidity on the day:\u003c\/strong\u003e\u003cbr\u003e🔗 \u003ca href=\"https:\/\/strava.app.link\/f5Ubvji4l5b\"\u003eJoin the Strava Group\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8,848 metres. More than 20 laps. One epic challenge.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e#STELF We Are #RideHardHaveFun\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003e⚠️ Important Preorder Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe product image shown is an AI-generated\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e3D render\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand is intended as a visual representation of the design concept. 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